September saw another record month for Chevy Volt sales in the US. Overall, 2851 Volts were sold just edging out August’s previous record of 2831 US sales. A combination of word of mouth, new Volt marketing strategies, and very appealing incentives to buyers pushed the revolutionary new auto out at ever-increasing rates.
Overall US sales are now 16338 for 2012 with total US sales since December of 2010 at 24335. Worldwide total sales for both the Volt and Ampera are now likely within a few vehicles of the 30,000 mark making the Volt the best selling electric vehicle of all time.
This month’s sales come despite a massive negative media storm in the conservative press attempting to kill off the revolutionary and disruptive new vehicle and a plug in electric design that threatens to lay the groundwork for breaking transportation’s dependence on fossil fuels across the world. The shrill storm of what could only be called negative advertising included a wide range of attacks using fuzzy math to inflate the Volt’s cost, to brand the vehicle as a taxpayer subsidized failure, or to, in an schizophrenic kind of wobbling criticize the Volt’s lowering cost to consumers.
I suppose these various magazines and pundits are against the American people getting a good deal on a revolutionary new technology that promises to kick open the door to US energy independence? In any case, the deafening silence from these sources on over 40 billion dollars in fossil fuel subsidies is telling to say the least. When will the fuzzy math stories on subsidized $10 per gallon gasoline emerge? We’re waiting.
In any case, the Volt is the spearhead in a surging US electric vehicles market. Overall, about 5,000 electric vehicles have sold in the US just this month alone. Surging Volt sales in August and September were met by rising Leaf sales as well. The Nissan Leaf, which had seen declining sales over the past few months staged a comeback in September and saw 984 vehicles fly off lots for the month. Nissan had said the Leaf would stage a comeback and made good with a 43% increase over the previous month. In all, a total of 5,212 Leafs have sold so far this year in the US. In addition, a longer-range, lower priced version of the Leaf is about to release. These new advances should make the race between EVs ever more interesting.
Though figures for Toyota’s plug-in Prius haven’t yet posted for September, they should be in the range of 800-1200 based on initial estimates. Toyota’s plug in, though boasting less all electric range than the Volt, is seen as a somewhat affordable competitor. But it appears that Chevy’s own discounts and affordable leasing options on the Volt have made it more appealing to the slightly less electric Prius. Toyota, however, is a powerful brand and shouldn’t be counted out in this competition.
Additional electric vehicle sales came from Tesla, Fisker, Mitsubishi and Ford. Given the increasing interest and expanding market for US electric vehicles, it appears that the domestic market is on its way to breaking 50,000 total EVs and PHEVs sold by the end of 2012. Overall, a substantial leap forward for an appealing and highly beneficial new technology.