Tesla Semi is Racking up the Preorders

Tesla isn’t the only player in the electrical trucking field. It is, however, presenting one of the most attractive offerings for an electric truck in the present marketplace.

(Tesla is again producing best-in-class clean transport capabilities in its all electric Semi offering.)

Tesla’s Semi will have a range of 300 to 500 miles. Its rig will go from 0-60 in less time than many passenger vehicles. And its cost of fuel is so low that it will repay the 150,000 to 200,000 dollars initially invested in energy savings in just three to five years. With economics and performance parameters like these, the fact that the Semi will emit zero harmful greenhouse gas emissions in operation is a much needed layer of icing on the new energy vehicle cake.

All these features are quite attractive. And, as a result, Tesla has already received upwards of 300 pre-orders for what promises to be a truly revolutionary vehicle. Pepsi, Anheuser Busch, SYSCO, Loblaw, Wal-Mart, DHL and numerous others have all jumped onto the Tesla clean trucking bandwagon. Since Tesla requires a 20,000 dollar down payment to reserve a truck (up from 5,000 dollars when the semi was first announced), these pre-orders represent a major commitment by buyers. It also represents between 45 and 55 million in new revenue for Tesla.

(Tesla is already starting to make waves in the U.S. class 8 truck market — in which less than 200,000 units are generally sold each year. Image source: Statista.)

300 pre-orders may not sound like much when compared to Tesla’s massive Model 3 total of about 500,000. However, considering the fact that less than 200,000 class 8 trucks were sold in the U.S. during 2016, this initial wave of orders is far from a drop in the proverbial bucket. For one, interest by major shippers in Tesla will likely bring more interest as competitors race to gain access to that best-in-class efficiency, performance and related energy cost reduction. In addition, pre-orders are likely to be a smaller portion of total sales due to Tesla’s higher reservation asking price.

Such levels of demand may support in the range of 5,000 Semis sold per year in the U.S., according to recent clean-tech market analysis. And this would represent about 3 percent of the present U.S. market from a single automaker. But when considering the fact that big rig emissions are about 20 to 40 times that of a typical medium sized car over the course of a year, those projected 5,000 Semis could have an outsized impact in helping to reduce the amount of heat trapping gas hitting the atmosphere.

Not too shabby for a start and for a single automaker. And some people called the Semi a distraction. Pshaw.

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