Big Auto Freaks Out as Tesla Model 3 Deliveries for Q1 Track Toward 8,000 to 10,000

The major automakers are increasingly in a bind. They’re faced with a choice — keep investing in dirty energy vehicles that pollute the air, the water and wreck the climate, jump feet first into the EV revolution, or play both sides. And it’s this dichotomy that’s producing some rather freaky behavior.

(GM has often talked big about its EVs like the Volt and the Bolt. But its policy positions are contradictory to a rapid clean energy vehicle ramp.)

We’ve heard a lot of talk from some major automakers about how many electrical vehicles they’ll be producing in one year, two years, three years or more. And even as these companies have been beating the drum about ‘Tesla killers,’ how they have enough capital to own the EV revolution, some of them keep lobbying for dirty energy vehicles by attacking U.S. fuel efficiency standards.

It’s an inherent contradiction between communication and dedicated action. One that has generated a degree of legitimate distrust in the notion that some big auto manufacturers will follow up on their clean energy promises. Whether the talk is little more than a PR campaign aimed at tamping down public loyalty to those like Tesla who operate under a 100 percent clean energy business model. At the very least, it shows that auto industry focus is starting to fragment between traditionals (which include many backward-looking CEOs) who still support harmful legacy combustion engine production while hiding behind token ‘compliance cars,’ and the progressive-minded within the industry who want to rapidly jump into the EV market and compete.

(Not a compliance car. Nissan and a handful of like-minded major auto manufacturers produce and market seriously competitive EVs. Others appear to be dithering and dissembling.)

As uncertainty over auto industry intent expands due to various contradictory behaviors, here in the U.S., Tesla has been consistently ramping its production of 100 percent clean energy vehicles. And this has generated an equally predictable gnashing of teeth from the usual suspects in the financial media.

During the fourth quarter of 2017, Tesla’s factories pumped out a record number of electrical vehicles. In total, it delivered 29,870 zero tailpipe emissions cars. These included 15,200 Model S, 13,120 Model X, and 1,550 of the new Model 3s. This was the highest production quarter for Tesla and it was enough to propel its total sales for the year to over 101,000.

(Tesla Model 3 is one of the major spear-heads of a clean energy revolution. And it’s helping to goad other western automakers into a larger and expanding EV market. Image source: Tesla.)

Q1 of 2018, however, is likely to see even more. Present delivery estimates for Model S and X alone range from 22,000 to 30,000. Meanwhile the Model 3 is likely to have expanded deliveries more than fivefold to between 8,000 and 10,000. So a total of 30,000 to 40,000 Teslas will likely have hit the road by the time March elapses.

This is particularly significant when one considers that the first quarter is typically a lower selling point for most automakers even as sales have tended to peak for Tesla during Q4. During Q1 of 2017, Tesla sold 25,418 EVs. A number that will likely grow by 20 to 60 percent during 2018.

Moreover, recent reports indicate that Model 3 production is surging.

On March 19th, it was found that Tesla had ordered a large new batch of VINS. As a result, the total Tesla Model 3 VIN count had jumped to nearly 16,000. An indicator that Tesla Model 3 production — which has ranged between 700 and 900 per week since January is also likely expanding.

So it seems that the Tesla production bottle necks are starting to clear and that its ramp is jumping yet again. What this represents is a major call on the traditional auto-manufacturers. The time has come to ante up the EVs, or get out of the way for new clean energy leaders. Bluff time is over.

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