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Signs that the Model 3 Flood Gates are Starting to Open Abound

Tesla’s mission ‘to accelerate the world’s transition to sustainable energy’ appears to be surging forward after hitting a couple of road blocks this fall.

According to news reports, Tesla Model 3 distribution centers are now filling up with units of the highly desirable electrical vehicle. According to Elektrek, hundreds of Model 3s have been spotted at Freemont’s distribution Center. And a new distribution center in Los Angeles with a lot capable of holding 400 vehicles appears to also be full. Meanwhile, smaller centers and sales rooms around the country are reporting an influx of Model 3s.

(Sales lots for the Model 3 are starting to fill — indicating that higher production volumes have been reached)

This news comes after Tesla recently opened orders for a first batch of Tesla reservation holders. It also follows Panasonic’s announcement that battery production bottlenecks at Tesla’s Gigafactory had cleared.

According to reports from Inside EVs, a total of 712 Model 3s had sold through November. But with hundreds of Model 3s now flooding distribution centers and show-rooms, the rate of production appears to have started to take off. How much will be unclear until Tesla releases annual figures by early January of 2018. But it appears likely that Tesla is now producing north of 300 Model 3s per week — with this source pointing toward upward of 1,000 vehicles per week.

Exact numbers are all speculation and conjecture at this point. But clear evidence of swelling inventory is a sign that the steepening ramp of the S curve is upon us.

Tesla presently boasts approximately 500,000 reservation holders for its Model 3 electrical vehicle (EV). Many of these customers are willing to wait a year or more to receive a car. This is an unprecedented level of demand. But with the Model 3 featuring first in class acceleration, handling, EV range, recharging capability, and access to Tesla upgrades and widespread faster charging infrastructure, it’s little wonder that the car has so many admirers.

If Tesla is managing to ramp production as planned, the car-maker is likely to see record vehicle sales during December even as it climbs toward 250,000 to 300,000 approximate sales during 2018 (or up to triple projected 2017 sales). And due to the fact that the Model 3 eclipses the capabilities and features of tens of thousands of luxury and sport fossil fuel vehicles in the 30,000 to 50,000 dollar price range, it’s possible that Model 3 demand will continue to surge as the car becomes more widely available.

(Global EV sales are projected to hit above 1 million during 2017. With the Model 3 and other highly desirable, more affordable electrical vehicles hitting the market in 2018, total global sales are likely to challenge the 2 million mark. Image source: EVvolumes.)

Tesla’s leap forward coordinate with larger global EV adoption couldn’t come sooner. Harms from climate change are rapidly advancing. But the increased efficiency provided by electrical drive trains and their ability to be mated directly to renewable energy systems like wind and solar provide a major opportunity to cut harmful carbon emissions. So the faster global EV production ramps, the more competition that interest in Tesla’s leading-edge EVs spurs, the better it is for us all.

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Tesla Model 3 Production More than Doubled During November

Hands down, no other electrical vehicle company possesses the charging infrastructure, the high quality electrical vehicles, and the production infrastructure that’s now in Tesla’s hands. This system synergy provides unparalleled value to Tesla customers. Enabling them to use and improve their electrical vehicles with far greater ease than offerings from other automakers.

So when one reads about rising sales of the Chevy Bolt or how Volkswagen plans to sell 100,000 EVs per year by 2020 (Tesla sells that many now, in 2017), one should realize that both of these companies, though presently producing or planning to produce high-quality EVs, are behind in a race to catch Tesla. The Bolt, which sells for around 36,000 dollars hasn’t even yet caught up with the Tesla Model S — which costs more than twice as much. And Volkswagen is still waiting for its signature EV brands to be built over the next two years.

(Tesla deposits are an indicator of customer interest. Model 3 has been a primary driver of deposit increases since openings for reservations began in Q1 of 2016. Image source: Bloomberg.)

Struggles by Tesla to hit a rapid Model 3 production ramp, however, have caused some to question whether the revolutionary EV manufacturer and renewable energy company would hold on to that lead. Whether the delay would allow others to start to catch up. And of course some of this conjecture was puffed up by traditional Tesla bears and opponents — grasping at any bad news to spin against a rising green energy giant.

To be very clear, Tesla is at least 1-2 years ahead of the competition. So a month or two or three delay for the Model 3 production ramp — a vehicle which more than half a million customers have reserved — is not going to knock it out of its present leadership status. Longer term problems — lasting for more than 6 months — would be more telling, especially if reservation holders began to drift away. But Tesla’s present advantage is so significant at this time that the production fail on the Model 3 would have to be pretty monumental to provide any serious opening for the competition.

(Model 3 starting to break out of the pack. The vehicle is now the #21 best selling EV for all of 2017 and probably #11-12 for November. If the production ramp continues, the car will easily break the top 10 in December and probably become the best-selling EV in the U.S. by January or February. Image source: Inside EVs.)

To this point, according to reports from Inside EVs, Tesla produced and sold an additional 345 Model 3s during the month of November. This number is up 200 from the estimated 145 produced and sold during October. In total, Inside EVs estimates that 712 Model 3s had been sold by end of November.

Number sold is not number produced. So if Inside EVs estimates are correct, then Tesla has likely built over 800 Model 3s so far. And present trends make it likely that Tesla will complete between 1300 and 3000 of these revolutionary new vehicles by year-end. If this is ultimately the case, then the Model 3 production ramp is 2-3 months behind schedule. Disappointing to the hundreds of thousands waiting to get their hands on a Model 3, for sure. But not a crisis set to break the back of Tesla — as some have implied.

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