A Beautiful Machine to Change the World — Model 3 to Transform Global Automobile Markets, Open Pathway For Rapid Energy Transition

“The Tesla Model 3 is here, and it is the most important vehicle of the century. Yes, the hyperbole is necessary.” — Motor Trend

“The arrival of Tesla’s Model 3 signals a new chapter in automotive history, one that erases 100-plus years of the gas engine and replaces it with technology, design, and performance hot enough to make electric vehicles more than aspirational – to make [electric vehicles (EVs)] inspirational.” — Wired.

“[T]here isn’t anybody who’s going to sit in the driver’s seat of this car and not want it. The Model 3 stokes immediate desire, and the lust lingers. That truly changes everything.” — Business Insider.

(The Tesla Model 3 entered low rate initial production in July of 2017. There has likely never been a more anticipated, desired, or better reviewed automobile. Image source: Tesla. )

*****

More than half a million. 

That’s the number of pre-orders Tesla’s Model 3 has racked up since its 2016 product announcement and through its July 2017 launch. And it’s possible that there’s never been a car that’s so anticipated, so desired by the public. People are literally clamoring for this best-in-class, long-range, all-electric vehicle. Elon Musk is getting harassed on twitter by followers anxious to know when their Model 3 will be ready for purchase. And it’s questionable if Elon’s plan to go through ‘mass production hell’ to reach 500K per year annual production rates by end 2018 will ever come close to satiating demand for what is far more than just an amazing automobile (Tesla reports it is still accumulating reservations at a rate of 1,800 per day net, or more than 12,000 per week).

If we were to tap into what drives Model 3 customers, what fuels this particularly virulent brand of Tesla-mania, we’d probably find a dynamic combination of desire, aspiration, and fear. Desire for what is hands-down an absolutely awesome vehicle. Aspiration to contribute to a public good through a meaningful purchase. And a growing fear that we need to move very swiftly away from fossil fuels to confront the rising crisis that is human-caused climate change.

Beautiful Machines

The vehicle itself is just simply extraordinary. For 35,000 dollars you can get a car with a 220 mile all-electric range. For 44,000, the car’s renewable legs lengthen still further to 310 miles. This graceful beast can rocket from 0-60 in less than six seconds. And her interior is wrapped in the kind of bubble cockpit, due to glass roofing, that most fighter pilots would envy. She’s a vehicle that gives a nod to the simplicity of earlier times with her gadget-less dash board. Her liquid exterior a reflection-in-form of the plasma-producing energy of a futuristic, but quietly purring, all-electric drive train.

(Tesla’s beautiful machine launches. Top down view shows iconic glass roof. Image source: Tesla.)

Elon Musk has delivered to us the exact opposite of a clunky automobile made up of all the worst excesses of a stinking smokestack civilization. The Model 3 comes across as a bold and proud creature of air and light. A hopeful machine designed in the pursuit of a better future day, a better way forward.

Changing the World for the Better

And this is what brings us to the heart of the matter. The crux of the reason why hunger for the Model 3 is quite possibly without cure, without limit. People in advanced civilizations these days are tired of being the butt of blame. And they are more than a little worried about what may be coming down the Keystone XL pipeline of climate change. They don’t want to contribute to the great death and harm that is worsening climate disruption with their purchases. They no longer want to be consumers captive to the unforgiving, smog-belching yoke of fossil fuels. They want the vehicular equivalent of the paladin’s white horse. They want to buy into a liberation from an age of pain and heartbreak and endless bad choices with no visible way out. And with each Model 3 purchase — that’s exactly what they are doing.

(Tesla aims for 5,000 vehicle per week Model 3 production ramp by late fall. Image source: Tesla.)

For if Tesla is able to meet this visceral demand for a truly renewable vehicle, if the company is able to ramp up to 20,000 + vehicle per month production rates, it will, by itself, more than double the size of the U.S. Electrical vehicle market in just 1-2 years. The batteries the elegant Model 3 relies on will form a basis for extending the reach of already affordable wind and solar energy (as we are seeing this week in a new wind + battery deal off Massachusetts). And the seismic ground wave produced by the Model 3 will drive a major spike in demand for other, similar electrical vehicles from an expanding array of automakers.

The Model 3 is thus the tip of the spear for speeding an energy transition in the U.S. and in many other countries. And she couldn’t have come at a better time.

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Sweden Aims to be Carbon Neutral by 2045; Largest Pension Fund Ditches Climate Bad Actors

In a stunning victory for clean energy and climate progress, Sweden this week overwhelmingly passed a law that fully commits the country to carbon neutrality by 2045. Meanwhile, Sweden’s largest pension fund has divested from corporations it identifies as violators of the Paris Climate Accord. As a wise person recently said (see featured comment below) — this is “what real climate leadership looks like.”

Beating a Fast Path to Net Zero Emissions

Sweden’s most recent climate law, which flew through the Parliament by a 254 to 41 margin, aims to have the country producing net zero carbon emissions in less than three decades. This new measure moves the date for Sweden’s carbon neutrality forward by 5 years from 2050 to 2045.

Already a climate leader, Sweden presently gets about 85 percent of its electricity from hydropower, wind and nuclear energy. Across all sectors of its economy, Sweden has achieved the goal of 50 percent renewable energy fully 8 years ahead of schedule. The new measure doubles down on this already-powerful trend by further trimming carbon-based electrical generation while shifting larger focus to carbon emissions cuts from the transportation sector.

(Swedish electrical generation is dominated by hydro, nuclear, and wind power. Sweden aims to remove fossil fuels from electrical power generation while shifting transportation to EVs and biofuels by 2045. Image source: Electricity Production in Sweden.)

In order to achieve carbon neutrality, Sweden is pushing hard for rapid electrical vehicle adoption, switching remaining liquid fuels to biofuels, and to completely phase out its ever-dwindling margin of fossil fuel power generation. The result of these policies would be a country that primarily runs on renewable and nuclear power generation and that uses EVs and other alternative fuel vehicles for motorized transportation. Ultimately, Sweden aims to cut its presently low carbon emissions by a further 85 percent all while planting trees and developing carbon sinks to offset the rest by 2045.

Divesting From Climate Bad Actors

In a related move, Sweden’s largest pension fund, which manages the pensions of 3.5 million Swedish citizens, decided to divest money from various climate bad actors. The fund, AP 7, announced last week that it would pull investments from six corporations that it identified as being engaged in various violations of the Paris Climate Summit. These companies included: ExxonMobil, Westar, Southern Corp, and Entergy for fighting against climate legislation in the United States, Gazprom for oil exploration in the vulnerable Arctic, and TransCanada for building pipelines across North America despite widespread local opposition and obvious long-term climate impacts.

(AP 7’s divestment from climate bad actors is a major win for climate action advocacy groups like 350.org which nobly aim to leverage mass social, political and protest action to help spur a transition to 100 percent renewable energy in an effort to prevent serious global harm from climate change. Image source: 350.org.)

These moves were praised by climate action advocacy group 350.org’s Jamie Henn, Strategic Communications Director for the global grassroots climate movement, who stated:

“Sweden divesting its largest pension from Exxon proves you can’t claim to support climate action while funding and perpetuating climate change. Exxon knew about climate change half a century ago, and continues to sow doubt and bankroll climate deniers. With its core business model dependent on exploiting people and planet for profit, Exxon is in direct violation of the Paris agreement.”

Responsible Climate Action by Sweden

Sweden’s latest moves cast light on various agencies who have done so much to slow the pace of a much-needed response to climate change and a related energy transition while putting serious legislative muscle behind carbon emissions reductions. It’s a major win for the divestment and climate action movements — further calling into doubt the viability of a number of businesses who’ve predicated their future profitability on wholesale global harm. Sweden, by both moving forward its date for carbon neutrality and by moving large pension funds away from direct capital support of the fossil fuel industry continues to set an example for all by vividly underlining how decisively the rest of the world needs to act to catch up.

Links:

Sweden Commits to Becoming Carbon Neutral by 2045 With New Law

Sweden’s Largest Pension Divests From Paris Accord Violators Including ExxonMobil and TransCanada

Electricity Production in Sweden

350.org (Please Support)

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